08:47

Children 'want to! " and advertising

If being with your child in a store, every five minutes you will hear: "Come buy this toy, конфетку ... I saw it on TV, then it is time prizadumatsya: Do not start with your baby" reklamomaniya? The disease is not so harmless as it seems at first glance. The sense of dissatisfaction due to the fact that you can not get all that you want to hurt their parents by refusing to purchase, to the envy of peers - happy holders of ordinary super news ...
Learning to buy.

Rather than explain нудно baby, which aims advertise, teach him to make the purchase and use. The best way to do it through the game of "buy-sell". Bet on the supermarket shelf home two kinds of "goods".

The first should consist of those things and products that your baby is like: his favorite toy, a bright circle, candies, tangerines ... Second - this is something that the child is indifferent, or that he does not like: a package of cereals, cake of soap, old sweater, nadkusannaya chocolate ...

I now play with him in the shop. First, as a seller, you'll serve yourself. Offering a child any thing from the second list, "strongly nahvalivayte its excellent quality, it really does not have, but on his favorite toys do not pay any attention.

At the same time ask the question: "Do you agree with me? What would you like to buy?" Here you will see a child see that you are cunning, exaggerating the dignity of the thing. After that, ask the seller to work kid "unnecessary" goods. Now he will try to sell them to you.

Home examination.

Children adore postarshe to conduct their own research.
This psychological feature is used in teacher training purposes. Let the child at the time in your family will become the main expert. Select it together a few items that have to use at home more often than not, such as soap, a means for washing dishes, washing powder.

Ask him to draw attention to what the brand is now being actively promoted, and that stated in this advertisement. Having bought it, these products offer his "expert" to conduct some research and find out whether they are as good as reported.

And then the child is satisfied that, in some cases, advertising will only stunt, while others - true. And it is good, because your goal - to teach the child self-analyze the information, rather than grow out of Thomas unbeliever.

Or you may itself act as an advertising manager. Declare a home contest for the best advertising for the Sunday cake. Let each family member draw a beautiful cake, composed ode thick crust, and an honest ballot, select the best product. And let the winner get the grand prize - the biggest piece of!

These games not only to develop the imagination, but also provide basic understanding of the so popular today professions as advertising manager, copywriter ... Who knows who wants to become your child in the future?

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